

The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.


May 25, 2018 - 44m
Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.

May 25, 2018 - 46m
Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.

May 25, 2018 - 45m
From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.

May 25, 2018 - 43m
With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.