

The tangled rivalry that shaped sports.
Through unprecedented access to both companies, uncover the tale of two feuding brothers, Adi and Rudi Dassler, whose multi-decade rivalry and competition helped shape the modern sportswear industry.


Sep 24, 2025 - 41m
The decades-long feud between Adidas and Puma is one of the greatest rivalries in sports history.

Sep 24, 2025 - 41m
Sportswear evolves as Puma hits NYFW and Adidas partners with Kanye, sparking a cultural shift.

Sep 24, 2025 - 42m
Bjorn Gulden's move to Adidas from Puma sparks shock as both brands continue their fierce rivalry.